The #PR campaign by @LEGO_Group UK against the #dailymail is, at best, a cynical damage-limitation exercise to try to link its #CSR family-based market image objectives, with the opening of its new #London flagship store.
This isn't new thinking, at all - and is probably because print media has likely had its day, anyway. Also, companies such as #lego need to relook at spend, and take care of their own public image.
Whilst this is just UK university graduate-types sitting in a glass-walled concept room, trying to come up with the next remotely clever idea to score points, keep their jobs, hit revenue targets, etc, the disturbing lack of original thought by the dullard, supposedly-educated, UK #socialmedia audience shows, once again, how those devoid of any real life-purpose, or real day to day struggle, also lack any substantive power for critically responsible thought.
